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“We have sold tickets every day this month. In 10 years this has never happened and we are truly grateful!”

– Graham, The Cobblestones, 31 January

For most grassroots venues, January is one of the toughest months of the year. Post-Christmas budgets are tight, nights are dark, and momentum can stall.

Which is why this milestone matters.

A Grassroots Venue at the Heart of Live Music

Based in Bridgwater, Somerset, The Cobblestones is an independent live music venue dedicated to supporting grassroots artists and giving local bands a proper stage. Over the years it has built a reputation for championing original music, hosting touring acts, and creating a space where live performance genuinely matters.

Like many independent venues, they rely on consistent ticket sales to keep programming ambitious and sustainable.

The Turning Point

In July 2025, Graham from The Cobblestones publicly shared that he was unhappy with his existing ticketing setup and was looking for alternatives.

The issues were familiar to many venues:

• Platforms that could not properly integrate with their website
• High customer fees, including hidden charges at checkout
• Frustrating payout delays and slow communication

After being recommended by other venues, Graham switched to Ticket24/7.

Within hours, their events were live. We migrated their listings over from their existing platform, Graham reviewed them, clicked publish, and they were up and running.

A simple website integration now automatically updates their events page whenever a new show is added, removing hours of manual admin. Built-in email announcements and trackable links help keep shows visible. On the door, the free scanning app manages entry smoothly.

Just as importantly, payouts were fast and reliable.

As Graham put it:

“I think you guys are doing a great job and you’re so much better than other larger platforms I’ve worked with. Can I just say I’m very impressed how quickly turn around is with cash.”

The Result: Momentum in the Toughest Month

Since switching, The Cobblestones have gone from strength to strength. And then came January.

For the first time in 10 years, they recorded at least one ticket sale every single day throughout the month.

That kind of consistency does more than boost revenue. It builds confidence when booking shows, reassures artists, and removes the stress of relying on last-minute rushes.

Even in traditionally quieter months, steady sales are possible when the ticketing journey is simple, visible, and friction-free.

Pro Tips to Boost Ticket Sales

With Ticket24/7, The Cobblestones have some extra tools to maintain sales momentum and optimise results:

• Event Announcements – automatically email your page followers whenever a new event is added, giving ticket sales a boost with minimal effort.

• Custom Short Links – track ticket sales per link to see which marketing channels are performing best.

• Meta Pixel & Conversions API – measure ad-driven ticket sales and optimise campaigns.

You can read more about these features, plus other benefits, in the Seller How To’s section

Thinking About Switching?

If you are frustrated with your current ticketing provider – whether that is high fees, slow payouts, clunky website integration, or hours lost updating listings – there is an alternative.

Ticket24/7 offers:

• Free seller accounts with no contracts
• Simple event setup
• Automatic website integration
• Built-in free marketing tools
• Fast, reliable payouts
• Responsive UK-based support

If you’re frustrated with your current ticketing provider, you can create a free seller account in minutes.

Get started here.

Explore the dashboard, add an event, and see how venues like The Cobblestones are building consistent ticket sales – even in January.

The post Success Story: The Cobblestones, Bridgwater appeared first on Ticket247 Backstage.

What You’ll Need

You can add Facebook tracking in two ways:

1. Meta Pixel ID (recommended for everyone)

2. Conversions API Token (optional but more accurate – requires a Facebook Business Account)

You only need a Pixel ID to get started. If you have a Business Account and can also generate a Conversions API Token, we recommend using both for the most reliable tracking.

Step 1: Create a Meta Pixel

If you don’t already have a Pixel set up:

1. Go to your Meta Events Manager.

2. Click “Connect Data Sources” and choose Web.

3. Select Meta Pixel and follow the setup prompts.

4. Once created, you’ll be given a Pixel ID – copy this number.

For help, see Meta’s guide to creating a Pixel.

Step 2 (Optional): Generate a Conversions API Token

The Conversions API (CAPI) is a server-side tracking method that ensures Facebook still receives events even if ad blockers or iOS restrictions stop the browser Pixel from firing.

To get a CAPI token:

1. In Events Manager, click into your Pixel.

2. Navigate to Settings.

3. Scroll to the Conversions API section.

4. Click Generate access token and copy the token.

You must have a Facebook Business Account to generate a token. This isn’t available for personal accounts or pages only.

More info: Meta’s guide to Conversions API

Step 3: Add Your Pixel to Your Ticket24/7 Page

Once you’ve got your Pixel ID (and optional token):

1. Log in to your Ticket24/7 Seller Dashboard.

2. Go to the Pages section (where you manage your seller landing pages).

3. Click on a page and click Edit

4. Scroll to the Facebook Meta Pixel settings.

5. Paste in your Pixel ID, and your CAPI Token if you have one.

6. Click Save.

That’s it! Your Meta Pixel will now fire when people view your events and buy tickets from that specific page.

You can add different Pixels or tokens for each page if you want to track performance across multiple audiences or campaigns.

What Will Be Tracked?

Once set up, your pixel will automatically track key events like:

• Page View (when someone visits your page)

• ViewContent (when someone views an event)

• AddToCart (when someone adds tickets to their cart)

• Purchase (when someone completes a ticket order)

This data is passed back to your Ads Manager to help improve targeting, retarget visitors, and optimise for conversions.

Need Help?

If you get stuck or have questions about how to get your Pixel or Token, Facebook offers detailed support via:

• Create and manage Meta Pixels

• Set up Meta’s Conversions API

And as always, if you need help connecting this in your Ticket24/7 dashboard, drop us a message here.

The post How To: Add Your Facebook Meta Pixel (and Conversion API) to Track Ticket Sales appeared first on Ticket247 Backstage.

Each trackable link you create is unique and lets you monitor how many tickets have been sold via that specific link — including the number of orders, total tickets sold, and total value of sales.

Why use trackable links?

There are a few powerful ways to use this feature:

• Marketing Campaigns: Create separate links for each platform (e.g. Instagram, email newsletter, Facebook ads) and compare results.

• Sales Reps & Promoters: Assign a unique link to each rep to easily track their performance.

• Posters & Flyers: Use our ultra-short URLs (like t247.co/381) on printed materials — they’re tidy, direct, and easy to remember.

How to create a trackable link

Creating a link takes seconds:

1. Go to your event via the Seller Dashboard.

2. Scroll down to the Trackable Links section.

3. Enter a Friendly Name for the link — e.g. FacebookAds, Rep1, or PosterCampaign.

4. Click the Create Trackable Link button.

5. Your new short link will appear in the table. You can now copy and paste it wherever needed.

Example

Here’s what the Trackable Links table looks like once you’ve added a few:

Each link shows how many orders, tickets, and the total sales value it has generated.

Note: If you’ve used our Automated Event Announcement feature, you’ll see a system-generated trackable link already in the table. This automatically tracks how many sales have come directly from our announcement emails — a great way to measure the immediate impact of promoting your event to subscribers.

Need to tidy up?

You can delete any link at any time using the Delete button — perfect for cleaning up old or unused tracking URLs.

Tips for getting the most out of tracking

• Use clear, descriptive names so you can easily identify each source later.

• Share different links in different places to test which channels are working best.

• Combine this with our real-time sales data to stay in full control of your campaign performance.

Got a question? Contact our support team or check out more articles in the Help Centre.

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How Does It Work?

• Automatic Subscriber Enrollment: Every time someone buys tickets to your events, they’re automatically subscribed to receive notifications about your future events (unless they choose to opt-out). This ensures your most loyal fans are always in the loop.
• Scheduled Announcements: Creating a new event? Simply set a date and time for the announcement, and we’ll notify all your subscribers with a professionally crafted email, complete with a direct link to buy tickets. It’s instant, targeted, and effective.
• Targeted Marketing: Got multiple Seller Pages for different event types or genres? No problem! Each page builds its own subscriber list, so announcements always reach the most relevant audience, boosting engagement and sales.

How Do I Use It?

• Open your event in the seller dashboard and scroll to Event Announcement & Scheduling.
• Pick a date, click Schedule, and leave the rest to us.
• On the day, we’ll email all your subscribers with your event image, essential details and a one-click link to buy tickets.

Note: If your event is still draft, you can use the same tool to publish it at the same time as the announcement

Why Ticket24/7’s Announcement Feature Is Unrivaled

Unlike other platforms, we give you direct access to your audience through our Announcement Feature, fostering loyalty while driving more sales. When you pair this with your free Seller Page, you’re not just promoting events—you’re building a brand that fans will follow and support.

This unique combination ensures:

• Exclusivity and urgency: Subscribers get the first word on new events, encouraging quick ticket purchases.
• Effortless event promotion: No need for expensive ads or external marketing tools—everything is built into the Ticket24/7 ecosystem.
• Stronger audience engagement: Stay top-of-mind with your fans and ensure they never miss an event.

More Than Just Announcements—Leverage Your Free Seller Page!

The Announcement Feature is just one of the many tools we offer to supercharge your promotions. Don’t forget about your free Seller Page, which acts as an SEO friendly customizable mini-website for your events.

Your Seller Page is your personalized hub for all your live events. It features:

• A unique URL: Share it on social media, include it in newsletters, or link to it directly from your own website.
• Always up-to-date listings: Every event you add to Ticket24/7 automatically appears on your Seller Page, making it effortless to keep your fans informed.
• Subscriber Boosting: Fans visiting your page can subscribe to your announcements, growing your audience and amplifying your reach.

Think of it as your one-stop promotional powerhouse. Combine your Seller Page with the Announcement Feature, and you’ve got a marketing strategy that’s unmatched in its simplicity and effectiveness. Learn more here.

Already have a website? No problem, we can even provide you with a code snippet to add to your existing website to give you all the benefits of your Ticket24/7 seller page but in a place your customers are already familiar with – just reach out to us to ask for the code, it’s free!

Ready to Maximize Your Event’s Potential?

Get started today by visiting your Seller Dashboard to schedule your first announcement. And if you haven’t yet customized your free Seller Page, now’s the perfect time to make it your promotional HQ!

Got questions or need guidance? Our support team is here to help—contact us anytime.

The post How To: Instantly Generate Sales with Automated Event Announcements appeared first on Ticket247 Backstage.

What is the Clone Feature?

The Clone feature allows ticket sellers to quickly replicate an existing event’s key details in seconds. By simply clicking the Clone button in the seller dashboard, you can copy over the event title, description, ticket types, venue details, and more—all in one smooth step. It’s the ultimate time-saver for busy event organizers, streamlining the setup of recurring or similar events with zero hassle.

Key Benefits of the Clone Feature

• Instant Duplication: Duplicate an event’s information in just one click!
• Consistency Across Events: Maintain accuracy by reusing the same details without re-typing.
• Quick Adjustments: Make minor updates to ticket types, dates, or pricing without starting from scratch.
• Optimized for Recurring Events: Ideal for weekly, monthly, or similar events that need consistent setup.
• Streamlined Dashboard Management: See and manage your cloned events right alongside your original ones in the seller dashboard.

How to Use the Clone Feature

1. Log into Your Ticket24/7 Seller Dashboard. Head to the dashboard, where all your events are displayed.
2. Locate the Event You Want to Copy. Find the event you’d like to duplicate. Hover over the event or click into it to access options.
3. Click the Clone Button. On the event page, simply select the Clone button. This action instantly creates a new event with the same title, description, venue, ticket types, and other settings.
4. Make Any Necessary Adjustments. After cloning, you can tweak the new event’s details, such as changing the date, ticket price, or adding additional information.
5. Publish Your Cloned Event! Once you’ve finalized any updates, publish the event just like you would with any new setup.

Example Use Cases for the Clone Feature

• Recurring events: Run the same weekly or monthly event at a particular venue? Set up multiple instances in minutes.
• Tours and Multi-Date Events: Running a comedy tour? Clone your event to quickly set up multiple dates at different venues.
• Seasonal or Annual Events: From annual festivals to seasonal pop-ups, use Clone to replicate past event details with ease.

Why Sellers Love the Clone Feature

Ticket sellers rave about this tool because it removes repetitive tasks from their workflows and saves hours of setup time. No more manually entering the same details for each event—just clone, tweak, and publish. Whether you’re organizing a single event or a whole series, the Clone feature keeps everything quick, accurate, and consistent.

Try the Clone Feature Today!

The Clone feature is here to make your event management faster, smoother, and more efficient than ever. Ready to see how easy it is to copy an event in one click? Log into your Ticket24/7 seller dashboard and try it out!

Take the hassle out of event creation and let the Clone feature handle the heavy lifting.

The post How To: Quickly Copy Events with the New ‘Clone’ Feature appeared first on Ticket247 Backstage.

1. Create a webpage.

Web pages ensure that people know you are legitimate, and it gives them a port of call for all queries. you can have an faq section for common questions and answers, get people to sign up for newsletters, and more! At ticket247 we offer free web pages to those who sell tickets through us, so you can focus on creating the showstopping event. Read more here: https://ticket247.co.uk/SellWithUs

2. Be active on your social media.

Letting people know you’re there and listening is vital to brand loyalty, after all, who wants to speak to a robot every time they have an issue? Reply to comments, post regularly, and engage with your consumers in any way. Creating a memorable and accessible Twitter hashtag is one way to sort all of your mentions into one easy-to-find place so you can share posts at the click of a button!

3. Post your reviews!

Reviews say everything! Had an event in the past that had brilliant feedback? Include quotes on your front page so the first thing people see is exactly why they should go – straight from the horse’s mouth.

4. Reward loyal customers.

Those people that left reviews? reward them! Let everyone know that by going to your events, they’re in with a chance of a VIP experience next time. This can be done by collecting all reviewers and holding a lucky draw for free tickets, an upgraded ticket – or if it’s a festival, how about a glamping experience?

5. Ditch the paper.

E-tickets are the way forward. With the worry of paper tickets not arriving on time, shipping damage and even the environment, make your ticket buying accessible for everyone- after all, it is 2021 and who uses paper anymore? with Ticket247, in just a few clicks your customers will be able to purchase and receive their tickets faster than ever.

6. Merch. Merch. MERCH.

People love memorabilia, especially if it’s their favourite artist! Many venues use the adrenaline that their customers have when entering/leaving an event to their advantage. Merch on the door can be sold for much more than merch online, and you’re guaranteed to make a decent profit! Plus, merch advertises for you, so most of the hard work is done.

7. Know your audience.

There’s a reason nightclubs promote on university campuses and not at care homes. Advertise with promo leaflets, bulletin boards, or other out-of-home advertising in areas where your target audiences may be. Holding a grand opening of a new club? entice university students with leaflets that give them 1 free drink upon entry. A theatre event?  Think fancy hotels in the area.

8. Discounts for early sales, ticket batches, and ‘last chance’ offers.

The early bird catches the…discount?  Offer discounts for early sales, release tickets in batches and advertise each time to get people following and talking.

9. Call to action!

Had someone buy a ticket in the past and leave their email/phone number? Send a promotional offer to them they wouldn’t want to miss. Make sure your social media channels have easy links available to take your customers straight to where they need to be (preferably, your webpage!).

10. Competitions.

Want to get people talking about you or your event to build brand awareness? Use a competition to win a once-in-a-lifetime experience. By using a competition on social media channels, you can easily get people liking, sharing, and following your event in no time! (But make sure you abide by the terms and conditions of said social media channel, of course.)

Happy selling!

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