“We have sold tickets every day this month. In 10 years this has never happened and we are truly grateful!”

– Graham, The Cobblestones, 31 January

For most grassroots venues, January is one of the toughest months of the year. Post-Christmas budgets are tight, nights are dark, and momentum can stall.

Which is why this milestone matters.

A Grassroots Venue at the Heart of Live Music

Based in Bridgwater, Somerset, The Cobblestones is an independent live music venue dedicated to supporting grassroots artists and giving local bands a proper stage. Over the years it has built a reputation for championing original music, hosting touring acts, and creating a space where live performance genuinely matters.

Like many independent venues, they rely on consistent ticket sales to keep programming ambitious and sustainable.

The Turning Point

In July 2025, Graham from The Cobblestones publicly shared that he was unhappy with his existing ticketing setup and was looking for alternatives.

The issues were familiar to many venues:

• Platforms that could not properly integrate with their website
• High customer fees, including hidden charges at checkout
• Frustrating payout delays and slow communication

After being recommended by other venues, Graham switched to Ticket24/7.

Within hours, their events were live. We migrated their listings over from their existing platform, Graham reviewed them, clicked publish, and they were up and running.

A simple website integration now automatically updates their events page whenever a new show is added, removing hours of manual admin. Built-in email announcements and trackable links help keep shows visible. On the door, the free scanning app manages entry smoothly.

Just as importantly, payouts were fast and reliable.

As Graham put it:

“I think you guys are doing a great job and you’re so much better than other larger platforms I’ve worked with. Can I just say I’m very impressed how quickly turn around is with cash.”

The Result: Momentum in the Toughest Month

Since switching, The Cobblestones have gone from strength to strength. And then came January.

For the first time in 10 years, they recorded at least one ticket sale every single day throughout the month.

That kind of consistency does more than boost revenue. It builds confidence when booking shows, reassures artists, and removes the stress of relying on last-minute rushes.

Even in traditionally quieter months, steady sales are possible when the ticketing journey is simple, visible, and friction-free.

Pro Tips to Boost Ticket Sales

With Ticket24/7, The Cobblestones have some extra tools to maintain sales momentum and optimise results:

• Event Announcements – automatically email your page followers whenever a new event is added, giving ticket sales a boost with minimal effort.

• Custom Short Links – track ticket sales per link to see which marketing channels are performing best.

• Meta Pixel & Conversions API – measure ad-driven ticket sales and optimise campaigns.

You can read more about these features, plus other benefits, in the Seller How To’s section

Thinking About Switching?

If you are frustrated with your current ticketing provider – whether that is high fees, slow payouts, clunky website integration, or hours lost updating listings – there is an alternative.

Ticket24/7 offers:

• Free seller accounts with no contracts
• Simple event setup
• Automatic website integration
• Built-in free marketing tools
• Fast, reliable payouts
• Responsive UK-based support

If you’re frustrated with your current ticketing provider, you can create a free seller account in minutes.

Get started here.

Explore the dashboard, add an event, and see how venues like The Cobblestones are building consistent ticket sales – even in January.

The post Success Story: The Cobblestones, Bridgwater appeared first on Ticket247 Backstage.