{"id":3054,"date":"2025-05-31T22:24:26","date_gmt":"2025-05-31T21:24:26","guid":{"rendered":"https:\/\/ticket247.co.uk\/backstage\/?p=3054"},"modified":"2025-06-01T16:31:44","modified_gmt":"2025-06-01T15:31:44","slug":"tracking-ticket-sales-with-custom-short-links","status":"publish","type":"post","link":"https:\/\/ticket247.co.uk\/backstage\/tracking-ticket-sales-with-custom-short-links\/","title":{"rendered":"Tracking Ticket Sales with Custom Short Links"},"content":{"rendered":"<p class=\"\" data-start=\"223\" data-end=\"465\">Want to know exactly where your ticket sales are coming from? Whether you&#8217;re running multiple ad campaigns, working with a street team, or simply want a cleaner link for your poster artwork, our <strong data-start=\"418\" data-end=\"443\">trackable short links<\/strong> are the perfect tool.<\/p>\n<p class=\"\" data-start=\"467\" data-end=\"675\">Each trackable link you create is unique and lets you monitor how many tickets have been sold via that specific link \u2014 including the <strong data-start=\"600\" data-end=\"620\">number of orders<\/strong>, <strong data-start=\"622\" data-end=\"644\">total tickets sold<\/strong>, and <strong data-start=\"650\" data-end=\"674\">total value of sales<\/strong>.<\/p>\n<h3 data-start=\"682\" data-end=\"709\">Why use trackable links?<\/h3>\n<p class=\"\" data-start=\"711\" data-end=\"761\">There are a few powerful ways to use this feature:<\/p>\n<ul data-start=\"763\" data-end=\"1134\">\n<li class=\"\" data-start=\"763\" data-end=\"899\">\n<p class=\"\" data-start=\"765\" data-end=\"899\"><strong data-start=\"765\" data-end=\"789\">Marketing Campaigns:<\/strong> Create separate links for each platform (e.g. Instagram, email newsletter, Facebook ads) and compare results.<\/p>\n<\/li>\n<li class=\"\" data-start=\"900\" data-end=\"997\">\n<p class=\"\" data-start=\"902\" data-end=\"997\"><strong data-start=\"902\" data-end=\"929\">Sales Reps &amp; Promoters:<\/strong> Assign a unique link to each rep to easily track their performance.<\/p>\n<\/li>\n<li class=\"\" data-start=\"998\" data-end=\"1134\">\n<p class=\"\" data-start=\"1000\" data-end=\"1134\"><strong data-start=\"1000\" data-end=\"1021\">Posters &amp; Flyers:<\/strong> Use our ultra-short URLs (like <code data-start=\"1053\" data-end=\"1066\">t247.co\/381<\/code>) on printed materials \u2014 they\u2019re tidy, direct, and easy to remember.<\/p>\n<\/li>\n<\/ul>\n<h3 data-start=\"1141\" data-end=\"1174\">How to create a trackable link<\/h3>\n<p class=\"\" data-start=\"1176\" data-end=\"1206\">Creating a link takes seconds:<\/p>\n<ol data-start=\"1208\" data-end=\"1548\">\n<li class=\"\" data-start=\"1208\" data-end=\"1257\">\n<p class=\"\" data-start=\"1211\" data-end=\"1257\"><strong data-start=\"1211\" data-end=\"1231\">Go to your event<\/strong> via the Seller Dashboard.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1258\" data-end=\"1308\">\n<p class=\"\" data-start=\"1261\" data-end=\"1308\">Scroll down to the <strong data-start=\"1280\" data-end=\"1299\">Trackable Links<\/strong> section.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1309\" data-end=\"1401\">\n<p class=\"\" data-start=\"1312\" data-end=\"1401\">Enter a <strong data-start=\"1320\" data-end=\"1337\">Friendly Name<\/strong> for the link \u2014 e.g. <code data-start=\"1358\" data-end=\"1371\">FacebookAds<\/code>, <code data-start=\"1373\" data-end=\"1379\">Rep1<\/code>, or <code data-start=\"1384\" data-end=\"1400\">PosterCampaign<\/code>.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1402\" data-end=\"1448\">\n<p class=\"\" data-start=\"1405\" data-end=\"1448\">Click the <strong data-start=\"1415\" data-end=\"1440\">Create Trackable Link<\/strong> button.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1449\" data-end=\"1548\">\n<p class=\"\" data-start=\"1452\" data-end=\"1548\">Your new short link will appear in the table. You can now <strong data-start=\"1510\" data-end=\"1528\">copy and paste<\/strong> it wherever needed.<\/p>\n<\/li>\n<\/ol>\n<h3 data-start=\"1555\" data-end=\"1565\">Example<\/h3>\n<p class=\"\" data-start=\"1567\" data-end=\"1640\">Here\u2019s what the Trackable Links table looks like once you\u2019ve added a few:<\/p>\n<div><img fetchpriority=\"high\" decoding=\"async\" class=\" wp-image-3062 aligncenter\" src=\"https:\/\/ticket247.co.uk\/backstage\/wp-content\/uploads\/sites\/11\/2025\/05\/TrackableLinks-300x240.png\" alt=\"\" width=\"400\" height=\"320\" srcset=\"https:\/\/ticket247.co.uk\/backstage\/wp-content\/uploads\/sites\/11\/2025\/05\/TrackableLinks-300x240.png 300w, https:\/\/ticket247.co.uk\/backstage\/wp-content\/uploads\/sites\/11\/2025\/05\/TrackableLinks-768x613.png 768w, https:\/\/ticket247.co.uk\/backstage\/wp-content\/uploads\/sites\/11\/2025\/05\/TrackableLinks.png 953w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/div>\n<p class=\"\" data-start=\"1642\" data-end=\"1795\"><br data-start=\"1705\" data-end=\"1708\" \/><em data-start=\"1708\" data-end=\"1795\">Each link shows how many orders, tickets, and the total sales value it has generated.<\/em><\/p>\n<p data-start=\"1642\" data-end=\"1795\"><strong data-start=\"551\" data-end=\"560\">Note:<\/strong> If you&#8217;ve used our <a class=\"\" href=\"https:\/\/ticket247.co.uk\/backstage\/how-to-instantly-generate-sales-with-automated-event-announcements\/\" target=\"_new\" rel=\"noopener\" data-start=\"580\" data-end=\"713\">Automated Event Announcement<\/a> feature, you&#8217;ll see a <strong data-start=\"736\" data-end=\"771\">system-generated trackable link<\/strong> already in the table. This automatically tracks how many sales have come directly from our announcement emails \u2014 a great way to measure the immediate impact of promoting your event to subscribers.<\/p>\n<h3 data-start=\"1802\" data-end=\"1821\">Need to tidy up?<\/h3>\n<p class=\"\" data-start=\"1823\" data-end=\"1941\">You can delete any link at any time using the <strong data-start=\"1869\" data-end=\"1879\">Delete<\/strong> button \u2014 perfect for cleaning up old or unused tracking URLs.<\/p>\n<h3 data-start=\"1948\" data-end=\"1992\">Tips for getting the most out of tracking<\/h3>\n<ul data-start=\"1994\" data-end=\"2254\">\n<li class=\"\" data-start=\"1994\" data-end=\"2070\">\n<p class=\"\" data-start=\"1996\" data-end=\"2070\">Use clear, descriptive names so you can easily identify each source later.<\/p>\n<\/li>\n<li class=\"\" data-start=\"1994\" data-end=\"2070\">\n<p class=\"\" data-start=\"1996\" data-end=\"2070\">Share different links in different places to test which channels are working best.<\/p>\n<\/li>\n<li class=\"\" data-start=\"2156\" data-end=\"2254\">\n<p class=\"\" data-start=\"2158\" data-end=\"2254\">Combine this with our real-time sales data to stay in full control of your campaign performance.<\/p>\n<\/li>\n<\/ul>\n<p class=\"\" data-start=\"2261\" data-end=\"2393\">Got a question? <a class=\"cursor-pointer\" target=\"_new\" rel=\"noopener\" data-start=\"2277\" data-end=\"2346\">Contact our support team<\/a> or check out more articles in the Help Centre.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Want to know exactly where your ticket sales are coming from? Whether you&#8217;re running multiple ad campaigns, working with a street team, or simply want a cleaner link for your poster artwork, our trackable short links are the perfect tool. Each trackable link you create is unique and lets you monitor how many tickets have [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3055,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[40],"tags":[],"class_list":["post-3054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-selling-how-to"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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