{"id":3093,"date":"2025-06-26T22:28:21","date_gmt":"2025-06-26T21:28:21","guid":{"rendered":"https:\/\/ticket247.co.uk\/backstage\/?p=3093"},"modified":"2025-06-29T18:23:50","modified_gmt":"2025-06-29T17:23:50","slug":"integrate-meta-conversions-api-with-ticket247","status":"publish","type":"post","link":"https:\/\/ticket247.co.uk\/backstage\/integrate-meta-conversions-api-with-ticket247\/","title":{"rendered":"How To: Add Your Facebook Meta Pixel (and Conversion API) to Track Ticket Sales"},"content":{"rendered":"

If you’re running ads on Facebook or Instagram, setting up a Meta Pixel<\/strong> is essential for tracking how people interact with your events. Ticket24\/7 makes this easier than ever \u2014 unlike most other platforms, we support not only Meta Pixel integration<\/strong> but also Facebook\u2019s Conversions API<\/strong>, giving you more accurate tracking and better insights into your ad performance. This means you can see exactly which ads are driving ticket sales, build retargeting audiences, and optimise your campaigns for conversions \u2014 all from your Ticket24\/7 seller page.<\/p>\n

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What You\u2019ll Need<\/h3>\n

You can add Facebook tracking in two ways:<\/p>\n

    \n
  1. \n

    Meta Pixel ID<\/strong> (recommended for everyone)<\/p>\n<\/li>\n

  2. \n

    Conversions API Token<\/strong> (optional but more accurate \u2013 requires a Facebook Business Account)<\/p>\n<\/li>\n<\/ol>\n

    \n

    \u2139\ufe0f You only need a Pixel ID to get started. If you have a Business Account and can also generate a Conversions API Token, we recommend using both for the most reliable tracking.<\/p>\n<\/blockquote>\n

    \n

    Step 1: Create a Meta Pixel<\/h3>\n

    If you don\u2019t already have a Pixel set up:<\/p>\n

      \n
    1. \n

      Go to your Meta Events Manager<\/a>.<\/p>\n<\/li>\n

    2. \n

      Click “Connect Data Sources”<\/strong> and choose Web<\/strong>.<\/p>\n<\/li>\n

    3. \n

      Select Meta Pixel<\/strong> and follow the setup prompts.<\/p>\n<\/li>\n

    4. \n

      Once created, you\u2019ll be given a Pixel ID<\/strong> \u2013 copy this number.<\/p>\n<\/li>\n<\/ol>\n

      For help, see Meta’s guide to creating a Pixel<\/a>.<\/p>\n

      \n

      Step 2 (Optional): Generate a Conversions API Token<\/h3>\n

      The Conversions API (CAPI) is a server-side tracking method that ensures Facebook still receives events even if ad blockers or iOS restrictions stop the browser Pixel from firing.<\/p>\n

      To get a CAPI token:<\/p>\n

        \n
      1. \n

        In Events Manager<\/strong>, click into your Pixel.<\/p>\n<\/li>\n

      2. \n

        Navigate to Settings<\/strong>.<\/p>\n<\/li>\n

      3. \n

        Scroll to the Conversions API<\/strong> section.<\/p>\n<\/li>\n

      4. \n

        Click Generate access token<\/strong> and copy the token.<\/p>\n<\/li>\n<\/ol>\n

        \n

        \u26a0\ufe0f You must have a Facebook Business Account<\/strong> to generate a token. This isn\u2019t available for personal accounts or pages only.<\/p>\n<\/blockquote>\n

        More info: Meta\u2019s guide to Conversions API<\/a><\/p>\n

        \n

        Step 3: Add Your Pixel to Your Ticket24\/7 Page<\/h3>\n

        Once you\u2019ve got your Pixel ID (and optional token):<\/p>\n

          \n
        1. \n

          Log in to your Ticket24\/7 Seller Dashboard<\/strong>.<\/p>\n<\/li>\n

        2. \n

          Go to the Pages<\/strong> section (where you manage your seller landing pages).<\/p>\n<\/li>\n

        3. \n

          Click on a page and click Edit<\/p>\n<\/li>\n

        4. \n

          Scroll to the Facebook Meta Pixel<\/strong> settings.<\/p>\n<\/li>\n

        5. \n

          Paste in your Pixel ID<\/strong>, and your CAPI Token<\/strong> if you have one.<\/p>\n<\/li>\n

        6. \n

          Click Save<\/strong>.<\/p>\n<\/li>\n<\/ol>\n

          That\u2019s it! Your Meta Pixel will now fire when people view your events and buy tickets from that specific page.<\/p>\n

          \n

          \u2705 You can add different Pixels or tokens for each page if you want to track performance across multiple audiences or campaigns.<\/p>\n<\/blockquote>\n

          \n

          What Will Be Tracked?<\/h3>\n

          Once set up, your pixel will automatically track key events like:<\/p>\n