{"id":3131,"date":"2026-02-19T16:37:51","date_gmt":"2026-02-19T16:37:51","guid":{"rendered":"https:\/\/ticket247.co.uk\/backstage\/?p=3131"},"modified":"2026-02-21T14:41:05","modified_gmt":"2026-02-21T14:41:05","slug":"cobblestones-success-story","status":"publish","type":"post","link":"https:\/\/ticket247.co.uk\/backstage\/cobblestones-success-story\/","title":{"rendered":"Success Story: The Cobblestones, Bridgwater"},"content":{"rendered":"<h2>Tickets Sold Every Day in January: A 10-Year First for The Cobblestones<\/h2>\n<blockquote><p>\u201cWe have sold tickets every day this month. In 10 years this has never happened and we are truly grateful!\u201d<\/p>\n<p>&#8211; Graham, The Cobblestones, 31 January<\/p><\/blockquote>\n<p>For most grassroots venues, January is one of the toughest months of the year. Post-Christmas budgets are tight, nights are dark, and momentum can stall.<\/p>\n<p>Which is why this milestone matters.<\/p>\n<h3>A Grassroots Venue at the Heart of Live Music<\/h3>\n<p>Based in Bridgwater, Somerset, <a href=\"https:\/\/www.thecobblestonesmusic.co.uk\/\"><strong>The Cobblestones <\/strong><\/a>is an independent live music venue dedicated to supporting grassroots artists and giving local bands a proper stage. Over the years it has built a reputation for championing original music, hosting touring acts, and creating a space where live performance genuinely matters.<\/p>\n<p>Like many independent venues, they rely on consistent ticket sales to keep programming ambitious and sustainable.<\/p>\n<h3>The Turning Point<\/h3>\n<p>In July 2025, Graham from The Cobblestones publicly shared that he was unhappy with his existing ticketing setup and was looking for alternatives.<\/p>\n<p>The issues were familiar to many venues:<\/p>\n<ul>\n<li>Platforms that could not properly integrate with their website<\/li>\n<li>High customer fees, including hidden charges at checkout<\/li>\n<li>Frustrating payout delays and slow communication<\/li>\n<\/ul>\n<p>After being recommended by other venues, Graham switched to <strong>Ticket24\/7.<\/strong><\/p>\n<p>Within hours, their events were live. We migrated their listings over from their existing platform, Graham reviewed them, clicked publish, and they were up and running.<\/p>\n<p>A simple website integration now automatically updates their events page whenever a new show is added, removing hours of manual admin. Built-in email announcements and trackable links help keep shows visible. On the door, the free scanning app manages entry smoothly.<\/p>\n<p>Just as importantly, payouts were fast and reliable.<\/p>\n<p>As Graham put it:<\/p>\n<blockquote><p>\u201cI think you guys are doing a great job and you\u2019re so much better than other larger platforms I&#8217;ve worked with. Can I just say I\u2019m very impressed how quickly turn around is with cash.\u201d<\/p><\/blockquote>\n<h3>The Result: Momentum in the Toughest Month<\/h3>\n<p data-start=\"583\" data-end=\"678\">Since switching, The Cobblestones have gone from strength to strength. And then came January.<\/p>\n<p data-start=\"680\" data-end=\"791\">For the first time in 10 years, they recorded at least one ticket sale every single day throughout the month.<\/p>\n<p data-start=\"793\" data-end=\"966\">That kind of consistency does more than boost revenue. It builds confidence when booking shows, reassures artists, and removes the stress of relying on last-minute rushes.<\/p>\n<p data-start=\"968\" data-end=\"1097\">Even in traditionally quieter months, steady sales are possible when the ticketing journey is simple, visible, and friction-free.<\/p>\n<h3 data-start=\"1104\" data-end=\"1142\">Pro Tips to Boost Ticket Sales<\/h3>\n<p data-start=\"288\" data-end=\"394\">With Ticket24\/7, The Cobblestones have some extra tools to maintain sales momentum and optimise results:<\/p>\n<ul data-start=\"396\" data-end=\"732\">\n<li data-start=\"396\" data-end=\"545\">\n<p data-start=\"398\" data-end=\"545\"><strong data-start=\"398\" data-end=\"421\">Event Announcements<\/strong> &#8211; automatically email your page followers whenever a new event is added, giving ticket sales a boost with minimal effort.<\/p>\n<\/li>\n<li data-start=\"546\" data-end=\"638\">\n<p data-start=\"548\" data-end=\"638\"><strong data-start=\"548\" data-end=\"570\">Custom Short Links<\/strong> &#8211; track ticket sales per link to see which marketing channels are performing best.<\/p>\n<\/li>\n<li data-start=\"639\" data-end=\"732\">\n<p data-start=\"641\" data-end=\"732\"><strong data-start=\"641\" data-end=\"673\">Meta Pixel &amp; Conversions API<\/strong> &#8211; measure ad-driven ticket sales and optimise campaigns.<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"734\" data-end=\"847\">You can read more about these features, plus other benefits, in the <a class=\"decorated-link cursor-pointer\" href=\"https:\/\/ticket247.co.uk\/backstage\/seller-how-to\/\" rel=\"noopener\" data-start=\"802\" data-end=\"844\">Seller How To\u2019s section<\/a><\/p>\n<h3>Thinking About Switching?<\/h3>\n<p>If you are frustrated with your current ticketing provider &#8211; whether that is high fees, slow payouts, clunky website integration, or hours lost updating listings &#8211; there is an alternative.<\/p>\n<p>Ticket24\/7 offers:<\/p>\n<ul>\n<li>Free seller accounts with no contracts<\/li>\n<li>Simple event setup<\/li>\n<li>Automatic website integration<\/li>\n<li>Built-in free marketing tools<\/li>\n<li>Fast, reliable payouts<\/li>\n<li>Responsive UK-based support<\/li>\n<\/ul>\n<p>If you\u2019re frustrated with your current ticketing provider, you can create a free seller account in minutes.<\/p>\n<p>Get started <a href=\"https:\/\/ticket247.co.uk\/login\/newseller\">here<\/a>.<\/p>\n<p>Explore the dashboard, add an event, and see how venues like The Cobblestones are building consistent ticket sales &#8211; even in January.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tickets Sold Every Day in January: A 10-Year First for The Cobblestones \u201cWe have sold tickets every day this month. In 10 years this has never happened and we are truly grateful!\u201d &#8211; Graham, The Cobblestones, 31 January For most grassroots venues, January is one of the toughest months of the year. Post-Christmas budgets are [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":3133,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[97],"tags":[],"class_list":["post-3131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-success-stories"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - 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