How to Use Instagram to Promote Your Event 

Do you have an event coming up but you’re not sure how many people would turn up? If you wish to be as close to selling out as possible for your next event, we’re here to tell you that the little rainbow coloured square icon on your phone is more than just an app to scroll through for cute animal videos. 

Yes, that’s right! Instagram is one of the biggest social platforms today and with a billion monthly active users, brands, companies, and even influencers often choose to promote their events or businesses through Instagram. Now, if you’re wondering how you can build the hype around your event through Instagram, we have some useful tips for you.

Content is key

There’s a wide variety of ways in which a basic and simple post can be used to promote your event, but to catch the attention of your viewers, you will have to be more than simply creative. Think of content that is engaging and catchy to go with your post. You can make a big announcement that reveals the date, location, or even the people performing at your event with creative taglines. Your goal is to convince your audience to attend the event and quality content is one of the most effective ways of attracting customers.

What’s your strategy?

One thing to keep in mind before marketing your event is to create a strong brand and marketing strategy that will make your event or company stand out from your competitors. What makes your event unique? Why should people attend it? How fun is it going to be? Before you start marketing your event on Instagram, Facebook, or any other social media platform, take time to invest in a well-crafted marketing strategy and a clear idea of how your brand should look online. Once you’ve got this in place, the other factors will only add to your growing engagement.

Don’t forget the Hashtags!

Hashtags are like conversations, and many companies use them to create and promote their events and campaigns. They play an integral role in digital marketing. Essentially, you need to create a hashtag that’s unique to your brand or event and use that hashtag in all your posts throughout your marketing campaigns which would make it easier for you to reach your target audience, allow your audience to get information about the event and even use the most popular hashtags relevant to your event to get noticed. A simple search in the search bar of your Instagram account will do the trick. You’ll find a list of hashtags under the ‘Top’ category that you can scroll through to get an idea of what kind of hashtags you can use or create. Moreover, when your followers use the same hashtag, their followers will use it and this, in turn, creates more visibility for your event. 

Catch your viewer’s attention

Make your page stand out! There’s no doubt that Instagram is a visual social media platform that is bound to give your page or event more visibility. Considering the short attention spans of customers, it’s essential to build an Instagram page that is visually attractive using smart visual tactics.  Capture appealing images of your events, maybe an insight into what’s happening backstage or your team at work, etc. by investing in good photography and Click, Tap, and Post. A compelling storyline to go with your post is sure to get you noticed.

With a little creativity and some out-of-the-box thinking, your engagement is sure to grow and these are just a few tips that will help you promote your event better. Stay tuned to read more on how your event can benefit from Instagram because we will be posting Part 2 very soon. 

Happy Marketing!

For more tips, click here.