You need a website for your business. Here’s why:
Setting up a website can seem like one of the hardest things to do when starting out, but it’s one of the most effective ways to create brand awareness and reliability. Here at Ticket247 we understand the stress of creating websites and therefore offer free webpage design to all of our clients, whether you manage events, have a venue, or are up and coming musicians- selling your tickets through us means you don’t have to worry about domain names, webpage designers or any other boring stuff.
Be found on google
Having a website means you are 3 times more likely to be found on google. For example, if someone searches ‘tickets for *band name*’ and you are the only business selling those tickets, you will be found instantly, instead of your customers having to try and navigate social media accounts to make a purchase. With Ticket247’s webpage design, you can have all of your tickets in one place, along with all upcoming events, giving users the ability to share your platform, sign up to notifications when you post a new event, and also have a direct link to your social media.
24hr Online presence:
Social media platforms are brilliant for promotion, advertising, and engaging with your consumers, but there is no call to action unless someone is manning the page 24/7, or unless you have a website linked to these pages. With a website, your customers can buy tickets whenever they want, sign up for notifications for when new events are posted, and share the page with their friends. All without the worry of waiting for customer service personnel to be available.
Appeal to a wider audience:
Many people believe they don’t need a website and that an Instagram, Facebook or Twitter page is enough. the problem is not everyone uses these social media platforms. when you create an event on Facebook, it will come up on google, but it reduces the number of people who can access it drastically. As soon as they click on that link or website window, they will be asked to sign in to their Facebook account, which many people don’t have. in fact, fewer people are using Facebook for a number of reasons. Teenage users of Facebook were declining an estimated 45% percent from 2019 to 2021.(Heath, 2021)
To appeal to younger audiences, Facebook is not the place to be. Instagram, TikTok and Twitter on the other hand are. the only issue is these platforms do not have the security or business tools that made Facebook so attractive to businesses such as live venues or events management.
Reputability:
Credibility is key. Nobody wants to buy tickets from a social media account, or chase up third-party sellers. If someone can find you on google, see reviews, easily buy tickets and contact you- consumers are not going to question your credentials or whether you are real or not. In the modern world, there is an unspoken expectation that all reputable companies will have an online presence. 84% of today’s consumers think a website makes your business more credible than companies that only have social media profiles. (Versign,2015)
Cost efficiency:
Having a webpage also cuts costs. Not only is the webpage design with Ticket247 completely free when you sign up to sell tickets with us- but it means you won’t have to pay for any additional costs like independent website designers, staff to manage the website, or google advertising.
For more information on the benefits of selling with us, please visit https://ticket247.co.uk/SellWithUs
Or email info@ticket247.co.uk
Sources:
Heath, A., 2021. Leaked files show Facebook is in crisis mode over losing young people. [online] The Verge. Available at: <https://www.theverge.com/22743744/facebook-teen-usage-decline-frances-haugen-leaks> [Accessed 25 November 2021].
Versign. 2015. [online] Available at: <https://blog.verisign.com/getting-online/verisign-2015-online-survey-97-percent-of-smbs-would-recommend-having-a-website-to-other-smbs/> [Accessed 25 November 2021].