Tracking Ticket Sales with Custom Short Links

Want to know exactly where your ticket sales are coming from? Whether you’re running multiple ad campaigns, working with a street team, or simply want a cleaner link for your poster artwork, our trackable short links are the perfect tool.

Each trackable link you create is unique and lets you monitor how many tickets have been sold via that specific link — including the number of orders, total tickets sold, and total value of sales.

Why use trackable links?

There are a few powerful ways to use this feature:

• Marketing Campaigns: Create separate links for each platform (e.g. Instagram, email newsletter, Facebook ads) and compare results.

• Sales Reps & Promoters: Assign a unique link to each rep to easily track their performance.

• Posters & Flyers: Use our ultra-short URLs (like t247.co/381) on printed materials — they’re tidy, direct, and easy to remember.

How to create a trackable link

Creating a link takes seconds:

1. Go to your event via the Seller Dashboard.

2. Scroll down to the Trackable Links section.

3. Enter a Friendly Name for the link — e.g. FacebookAds, Rep1, or PosterCampaign.

4. Click the Create Trackable Link button.

5. Your new short link will appear in the table. You can now copy and paste it wherever needed.

Example

Here’s what the Trackable Links table looks like once you’ve added a few:

Each link shows how many orders, tickets, and the total sales value it has generated.

Note: If you’ve used our Automated Event Announcement feature, you’ll see a system-generated trackable link already in the table. This automatically tracks how many sales have come directly from our announcement emails — a great way to measure the immediate impact of promoting your event to subscribers.

Need to tidy up?

You can delete any link at any time using the Delete button — perfect for cleaning up old or unused tracking URLs.

Tips for getting the most out of tracking

• Use clear, descriptive names so you can easily identify each source later.

• Share different links in different places to test which channels are working best.

• Combine this with our real-time sales data to stay in full control of your campaign performance.

Got a question? Contact our support team or check out more articles in the Help Centre.